By: Chris McLaughlin| Masslive.com | December 18, 2025

A new Apple TV series starring Emmy Award-winning actor Matthew Rhys, set and filmed in New England, received its first promotional snippet this week.

“Widow’s Bay” takes place in “a quaint island town 40 miles off the coast of New England,” Apple TV said in a description of the horror-comedy series. “But something lurks beneath the surface.”

The show spans 10 episodes and will debut on Wednesday, April 29, 2026 with its first three episodes, according to Apple TV.

“Loftis is determined to build a better future for his teenage son and turn the island into a tourist destination,” Apple TV said.

“Miraculously, he succeeds: tourists are finally coming. Unfortunately, the locals were right,” it added. “After decades of calm, the old stories that seemed too ludicrous to be true start happening again.”

Actors Kate O’Flynn, Stephen Root, Kingston Rumi Southwick, Kevin Carroll and Dale Dickey round out the cast.

The show filmed at several locations in Massachusetts earlier this year such as in Essex and Gloucester, per The Local News, in Worcester, per The Telegram & Gazette, and in Rockport, per WBZ News Radio.

You can watch the teaser trailer for the new series below, or by clicking here to watch on YouTube.