Word is, location scouts already have scoped out car czar Ernie Boch Jr .’s Ferrari dealership for the flick, which has Paul Blart being fired from his mall cop gig and being forced to find work as a zookeeper at the Franklin Park Zoo.

“Hollywood East” isn’t just a clever sales pitch. It means getting our fair share of a $60 billion industry that every year enjoys a balance of trade surplus of $10 billion – even in bad times.

Kevin Costner, Tommy Lee Jones and Ben Affleck are set to star in “The Company Men,” an independently financed drama about the impact that a corporate downsizing has on both its casualties and survivors, starting April in Boston.

Bob Iger, CEO and President of the Walt Disney Company, is the keynote speaker at the annual conference of the Entertainment & Media Club at Harvard’s Business School on March 19, 2009.

Overall, ABC Studios has been among the most active in exploring its options outside of Gotham and Canada. Beantown is home to ABC Studios’ ABC hour “See Cate Run”.

Adam Sandler’s next movie, to be filmed this summer in Essex, has already brought smiles to the faces of residents. The movie will bring the town $150,000 in property use and parking fees. “It could not come at a better time for us,” said Finance Committee Chairman Jeff Soulard. Beyond the “financial boon to the town” said Bob Coviello, owner of Main Street Antiques and member of the Essex Merchant group, “there will be considerable spill-off to local businesses, restaurants and antique shops.”

State Senate President Therese Murray says green projects like this one will create green collar jobs far into the future. “If we work together and we make the investments to train current and future generations for these types of jobs, and industry that’s just starting to bloom is going to explode in this state, and more importantly will keep those jobs in Massachusetts for our residents.”

While much of the economy is teetering between bust and bailout, the movie industry has been startled by a box-office surge that has little precedent in the modern era.

Details of the $422 million facility are becoming more concrete.

Film work has pumped hundreds of millions directly into the Massachusetts economy.

“We’re extremely well positioned for the next 3-4 years,” said Paleologos, explaining that if the ongoing labor dispute between the major studios and the Screen Actors Guild is settled by mid-March, anywhere from eight to 12 movies will likely be made in Massachusetts in 2009.

Parts of Taunton and North Dighton are being considered as location sites for a major cinematic production about the Civil War and the 16th president of the United States.

2009 Oscar Night Boston at the Langham Hotel to benefit the Ellie Fund on February 22nd.

Two Massachusetts productions, BRIDE WARS (#1 Comedy in America) and MALL COP (#1 Movie in America) catapult to the top of the national box-office.

Mass. Film Office honors Boston Mayor Tom Menino, former Film Office Director Mary Lou Crane, Walt Disney Pictures VP Mary Ann Hughes, Columbia Pictures VP Andy Given and the most film-friendly cities & towns of 2008.

State incentives to lure film production and jobs may be paying off.

The buzz in the Massachusetts movie biz is that yesterday’s ouster of Screen Actors Guild prez Doug Allen is good news for the locals.

There’s no shortage of Hollywood hopefuls in the Hub.

A sell-out crowd of 700 people dreaming of a Hollywood ending for their recession job search yesterday got a close-up with film industry professionals hoping to create 3,000 to 5,000 jobs in the Bay State in the coming years.

The Rose Kennedy Ballroom at Intercontinental Boston was the stage. Jobs, Camera, Action was the show. A film industry career fair in Massachusetts that now offers more than just a dream for the hundreds who showed up.