WCVB-TV Channel 5invites filmmakers and not-for-profit organizations to participate in the “Boston7DAYPSA” contest, a competition challenging production teams to produce broadcast-quality public service announcements for deserving local human service agencies.

November 6: Support and celebrate filmmaking in the Berkshires at Berkshire Media and Film Commission’s first annual Gala benefit, “The Magic of Movie Making,” on November 6 from 7:30 p.m. to midnight at the Masonic Temple, 116 South Street, Pittsfield. The fun-filled and unique event will include a live film production with renowned Berkshire filmmakers, a silent auction featuring items from Karen Allen, Elizabeth Banks, Frank Miller and James Taylor, signature cocktails, bountiful hors d’oeuvres and desserts, and a lively dance party. Festive attire is suggested. Tickets are $75 per person and may be purchased online at www.berkshirefilm.com, by sending a check to BFMC, P.O. Box 323, Great Barrington, MA 01230, or by placing a credit card phone order with Berkshire Taconic Community Foundation at 413.229.0370.

Boston continues to grow as a prime location for movies to set their stories and shoot their scenes. From crime thrillers to comedies, and legendary directors to up-and-coming stars, the streets of Boston continue to be walked on by the best of the best. And with the abundance of high quality films being produced here, it’s no surprise that the city continues to pave the way for more cinematic possibilities.

Twister’s final site selection involved a reconnaissance trip about a week-and-a-half before the shoot. Olivia Mausel, a member of Holyoke’s Historical Commission, gave Clark and Williams a tour of several sites in the city: the Victory Theatre, warehouses owned by Curran Construction and the building that houses the Paper City Brewing Co.

Movie fans have bookmarked the Facebook drama “The Social Network’’ as their weekend favorite. David Fincher’s made-in-Massachusetts saga about personality clashes and legal feuds among the website’s founders took in $15.5 million to remain the No. 1 film for a second straight weekend, according to studio estimates yesterday. “The Social Network’’ became the third Bay State flick since 2007–and the second of 2010–to top the US box-office chart for two consecutive weeks. “Shutter Island” (Feb 2010) and “Paul Blart: Mall Cop” (Jan 2009) achieved the same feat.

The Massachusetts Office of Travel and Tourism has the slogan “It’s all here,” hoping to draw visitors to the commonwealth. But for Cindy Lentol, that registered trademark also perfectly describes her career as an actress and model. She does not need to go to Hollywood to find work — it’s all here. “I’ve made a great living right here,” Lentol said.

“Do the Right Thing’’ director Spike Lee was at BU yesterday, where he talked about life, work, and the way films can effect social change.

Brad Pitt hit Lansdowne Street yesterday to film scenes for “Moneyball” – but if the script stays true to the book, the Boston Red Sox will not look as good onscreen as the Hollywood uber hunk!

Facebook movie “The Social Network” found millions of friends in theaters during the weekend, taking in $23 million and earning the No. 1 spot at box offices, according to studio estimates on Sunday.

The movie opens this weekend to rave reviews from critics. For some people who were there during the website’s launch at Harvard University in 2003 to 2004, though, “The Social Network’’ is more than a cinematic revisiting of events and personalities.

“The Social Network” begins in 2003 with a scene set in Somerville’s Thirsty Scholar Pub. Zuckerberg insults Boston University, frets about getting into one of Harvard’s exclusive clubs and gets dumped by his BU student girlfriend Erica (Rooney Mara, the new Lisbeth Salander).

‘The Social Network’’ opens with a scene — already justly celebrated — in which a college-age couple sits in a darkened Cambridge restaurant and discusses their relationship. It’s not going well for the guy, a weedy, focused sort named Mark Zuckerberg (Jesse Eisenberg) who talks as if he’s trying to break the sound barrier and assumes his girlfriend, Erica (Rooney Mara), will keep up. She doesn’t, and after a while her eyes go dead and she’s not his girlfriend anymore.

Fenway Park will get the Tinseltown treatment once again when Bennett Miller’s “Moneyball” flick films at the old ballyard Oct. 4-6. “Moneyball,” which stars Brad Pitt, is based on Michael Lewis’ bestseller about Oakland Athletics GM Billy Beane, who built a winning team with now- Red Sox stats man Bill James, computer analytics and very little cash.

With its impeccable pedigree and movie-star good looks, Harvard is cinematic shorthand for academic excellence. But most of the movies that say they take place at Harvard — including “The Social Network” — don’t. Since 1970, Harvard has had a policy of not allowing film crews on its campus, and filmmakers have had to find clever strategies to depict the Ivy League school.