Since the Legislature adopted a film tax credit in 2005, employment in the film industry has risen 33 percent, from 4,530 jobs to 6,048. That is the largest percentage growth of any state during that time period, according to the study. Deb Belanger, executive director of the Greater Merrimack Valley Convention and Visitors Bureau, estimates that Gervais’ movie generated $2 million in revenue for Lowell from hotel stays, supplies and food, and local jobs for hairdressers and extras. The city also benefited because the film paid for police details and parking permits.












